how to fund your start up

Curated Life Magazine - Issue 4

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As we mark the second year of Curated Life magazine, I am filled with gratitude. I would like to send a special thank you to all our contributors, masterclass speakers and sponsors throughout the year. Our success would not be possible without the gift of your talents and time. A special thanks also to Magazines Canada for recognizing our publication at the 2017 Mag Grand Prix and showcasing our success story earlier this month. It is truly an honour to be so warmly welcomed into Canada’s magazine industry.

 

When I started this project, I could not imagine what it has now become. Curated Life Magazine is more than just paper. Our magazine is a community, an experience and a living document. Throughout these pages you will find the stories of #bossbabes like you – their struggles, triumphs, strategies and reflections. Stories that I hope inspire you to follow your own dreams and empower you to curate a life that fulfills your purpose.

 

This is empowered lifestyle. You’ll find that we write about facials on one page and finances on the next. This is because I believe a woman is best empowered when she is economically empowered. As millennial women, we want you to be truly confident from within; moving forward in the direction of your dreams. That’s why there is a strong emphasis on building entrepreneurial skills throughout Curated Life’s editorial and events.

 

In this, our Power + Influence issue, you will read about entrepreneurs who have transformed their blogs into full-time businesses, how to close Canada’s tech gender gap, and how to build “wellth”. You will be introduced to #bossbabes who are using technology to advance their business. And you will also learn how to host your own Boss Babes’ Night In and enjoy the comforts of hygge while you set your goals for the year ahead. Looking forward to seeing you again when our masterclass series resumes. Until then continue to…  

Define your Curated Life,

 

Julene

MASTERCLASS ft. Flawless by Friday, Lisa Zamparo + Ignite Capital

Brittny Sklar Robins, founder of Flawless by Friday. Photo by Red Tumi Creative.

Brittny Sklar Robins, founder of Flawless by Friday. Photo by Red Tumi Creative.

Hi everyone, I hope you’re having a great summer so far. I’ve really enjoyed meeting you face-to-face at our spring and summer MASTERCLASSES. And I can’t wait to see you again in the fall. We’ve been really busy over the last few months developing some very special projects that I will be sharing with you over the next few months.

Until then, here is a quick recap of our summer MASTERCLASS, which focused on ways to fund a start-up. We discussed the challenges we face securing capital as young entrepreneurs who may have student debt and little assets. Though overcoming these challenges may be difficult, it isn’t impossible.

Our featured start-up story was that of Brittny Skylar Robins, the founder of Flawless by Friday. Growing up in rural Ontario as one of five sisters, Brittny was her family’s very own beauty expert. Moving to Toronto in her early-twenties, Brittny tapped into the concept of inner confidence shaping outer beauty through her work as a make-up artist. Brittny later desired to transform this concept into her own beauty brand. During the MASTERCLASS, Brittny shared her journey from starting her company with a $5000 loan from her parents to now approaching investors.

In terms of advice, Brittny provided us with a lot of gems. For example when speaking about approaching hesitant investors Brittny said, “I am okay with people thinking that I don’t know what I’m doing more than I am okay with not pursuing my passion. In terms of funding my start-up, I spend every day proving myself. When I’ve proven myself this much more, [I say] this is how much more support I need – whether it’s support from friends, family, the bank or a venture capitalist.” 

Brittny also provided us with samples of Friday by Friday’s Flawless in 15 Under Eye Rescue and Facial Mask System. Made with honey and gold, these hydrogel masks provide a luxury facial in just 15 minutes. The masks are designed to sooth your skin, boost collagen production while decreasing puffiness and redness. Flawless in 15 is perfect for beauty on the go and one of our favourite new product discoveries. We’ve even featured Flawless in 15 in our Issue 3 editorial feature, “Carry on Beautiful”. If you are looking for a new facial system to try, #supportyourgirlgang and check out Brittny’s line here.

Next we heard from our resident CPA, Lisa Zamparo.  As our expert for the night, Lisa provided us with practical steps to “wellth,” by harnessing energy, money and confidence to build a business. In summary, Lisa’s advice was to know where you’re starting from (ask what do you own? What do you owe? What do you need?). Be your own venture capitalist by funding your business with a 9 to 5 job. Be credit worthy. And finally, start managing what you already have. Lisa suggests bookkeeping even when your business is small. Read more from Lisa in our magazine on pages 34-38.

Finally, we learned about Ignite Capital’s upcoming business competition from Laura Gannon. Each year Ignite Capital invites emerging Ontario entrepreneurs who have limited access to capital, to compete for up to $25,000 in funding. The competition has four award categories: young entrepreneur, women entrepreneur, immigrant entrepreneur and the “start me up” category. To compete you will need to complete the application on their website. From there a short list of participants will be invited to pitch their business idea to a panel of judges. In addition to funding (which is a combination of a loan and grant), participants are also provided with business skills training. Applications for the competition are due September 10, 2017. Visit ignitecapital.ca for application details.

If you are looking for more advice about ways to your start-up be sure, be sure to read “How to Fund Your Start Up” in the magazine (page 36), digital downloads are free and there is also the option to purchase a print. Also be sure to follow us on Instagram @curatedlifeca for our upcoming event announcement. Looking forward to seeing you soon. Enjoy the rest of the summer!