event sponsorship

MASTERCLASS ft. Dauphine Magazine + Ribitt

The start-up stories:  Krys Lunardo (Dauphine Magazine) and Sana Virji (Ribitt.io)

The start-up stories:  Krys Lunardo (Dauphine Magazine) and Sana Virji (Ribitt.io)

Two years ago we launched our signature event series, MASTERCLASS by curatedlife.ca. Its purpose is to provide millennial women entrepreneurs with the skills/resources to build a prosperous business and an empowered life. We learn. We hear. We create.

The first MASTERCLASS of 2018 was an extended event; complete with a #BossBabesNightIn. During this MASTERCLASS, we learned about design thinking and how entrepreneurs can use this methodology to create innovative solutions or products. We discussed the design process and examples of well-designed brand experiences. We also discussed the importance of making products or services human-centered and ways to empathize with your product/service users. 

Krys Lunardo (Dauphine Magazine)

Krys Lunardo (Dauphine Magazine)

Next we heard from two amazing entrepreneurs – Krys Lunardo and Sana Virji. As the founding editor of Dauphine, Krys Lunardo sought to create a brand that would bring luxury to life. Before launching Dauphine, Krys completed degrees in architectural studies and fine art history. As a young professional who was a young woman of colour, Krys didn’t feel welcomed into the field of architecture. While on a trip to Paris with her husband, Krys was immensely inspired to make a bold career move – she was going to launch her own business. Krys’ desire was to create an impeccable print publication that intertwined Haute Couture with lifestyle. Breaking into Toronto’s publication industry with no connections, Krys carried Dauphine from concept to newsstand as an independent publisher (all while pregnant with her first child). “I had the first print of Dauphine brought to me right after I delivered my first child, so I had my baby in one arm and this baby (the magazine) in the next,” she said.  Krys provided us with inspiring insight on building a strong business brand and balancing entrepreneurship with motherhood. “It’s all about scheduling and breaking up your work…you have to find balance and spend quality time with your children because you’re an entrepreneur 24/7,” she said. Learn more about Dauphine and follow Krys on Instagram @kryslunardo

Sana Virji (Ribitt.io)

Sana Virji (Ribitt.io)

Our second start-up story was that of Sana, co-founder of Ribitt – an app that rewards you for supporting local businesses. Sana and her co-founder, Ribat Chowdhury launched Ribitt while studying at Trent University. There Sana was challenged with launching a profitable business with only $5 and 5 days. Originally Ribitt was a coupon book that offered students discounts at local businesses in the area. After the success of the project, Sana was determined to transform the student-run project into a full-time start-up. “When we started as a student project, it was easier to get support…We had a huge learning curve when we became a business. The expectations were higher and we had to deliver,” Sana said. This meant transiting Ribitt from a physical product to a smartphone app. But the problem was none of the co-founders knew how to write code. To overcome this challenge, Sana and her team designed mock-ups of the app and went to local businesses with a promise to develop the app if they signed on for a year subscription. After raising enough capital, Sana and her team hired a developer to build a functioning app. Ribitt is now rapidly growing platform that allows you to experience the best local shops in every neighbourhood. Learn more about Ribitt and follow Sana on Instagram @sanavirji  

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During the second portion of the event, we learned how to turn our dreams into goals using the S.M.A.R.T. acronym (an ode to our very first MASTERCLASS). We went from creating mood boards to listing our goals on whiteboards based on “Your Guide to a Boss Babes Night In” (page 22 of issue 4). The session was made complete with refreshments courtesy of Panago Pizza and Toronto Popcorn Company. Panago Pizza provided us with a variety of unique pizza options. My personal favourite was the Veggie Mediterranean complete with fresh passata tomato sauce, fire-roasted tomatoes, kalamata olives, red peppers, baby spinach leaves, red onions, feta and mozzarella – yum!  You can order Panago Pizza by dialing 310-001 or online here.

From Toronto Popcorn Company, we enjoyed their delicious salted caramel popcorn- the perfect sweet treat to top off the night. This flavour combines classic caramel with a pinch of palatable saltiness that is hard to resist. Fun Fact: Toronto Popcorn Company was founded locally by a husband-and-wife duo in Kensington Market. Shop or learn more here.

Attendees of the MASTERCLASS were also provided with a special anniversary gift bag from L’Occitane. The gift bag contained deluxe samples of L’Occitane’s Cherry Blossom body duo and hand cream. The collection combines the delicate scent of cherry blossoms with nourishing ingredients like shea butter and rosemary leaf extract. Luxurious bonus: it is made in France. You can shop the collection online or find a local boutique here.

A special thanks also to BumbleBizz for providing us with notebooks and pens.

Want to join us at the next MASTERCLASS? Be sure to follow us on Instagram and turn your notifications on to be the first to know when registration is open.

See you soon!

She's the Boss: Empowering Women Through Entrepreneurship

Photography by @sincerelyimage

Photography by @sincerelyimage

As an extension of our power + influence issue, we hosted our second-annual panel event called “She’s the Boss: Empowering Women Through Entrepreneurship”. The event celebrated Toronto-based, millennial women entrepreneurs as we marked Global Entrepreneurship Week, Women’s Entrepreneurship Day and Curated Life magazine’s 2nd anniversary.

The panelists who took part in the discussion  were Jessica Ching (co-founder of Eve Medical), Janelle Hinds (founder of Helping Hands App), Brittny Skylar Robins (founder and CEO of Flawless by Friday) and Lisa Zamparo (Chartered Professional Accountant). Each panelist is a Toronto-based, millennial woman entrepreneur with an inspirational start-up story and a mission to empower women.

Jessica Ching Eve Medical

In today’s political climate, there is a lot of discussion about women’s empowerment and women’s rights - from equal pay to birth control access. We discussed how entrepreneurship fits into the equation as a tool for women’s empowerment and how women’s empowerment can be incorporated into ones’ business practice. We also discussed challenges and opportunities for young women entrepreneurs. We also discussed what should be done at a macro or micro level to provide better opportunities for woman entrepreneurs. 

The event took place at Sandbox by DMZ in Toronto, Canada. Guests enjoyed refreshments courtesy of Panago Pizza and Just Craft Soda. Entertainment was provided by Nora Tones courtesy of the 194 Group. Registered guests  also enjoyed access to this issue’s gift bag. 

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Our November 2017 gift bag featured #bossbabe essentials that pair well with this issue. Bonus: many of these brands are Canadian and/or women-founded.   

Flawless by Friday. Created by our panelist Brittny Skylar Robins, the Flawless in 15 Eye Rescue Mask with honey and gold works to depuff and hydrate the delicate skin under your eyes. Available at Hudson’s Bay or  flawlessbyfriday.com
  
Way of Will is a modern aromatherapy system for active lifestyles based here in Toronto. The line includes moisturizing body oils like 07 Breather with cedar wood and grapefruit. Available at wayofwill.com

Pura Botanicals Overnight Garden Mask is a clarifying herbal mask made of rich, natural ingredients like cucumber, sweet basil and rosemary. Available at purabotanicals.ca

lilah b. is a streamlined colour collection of luxurious, multi-purpose products that simplify your beauty routine. Divine Duo™ for lip and check is now available exclusively in Canada at sephora.ca

Bio-Oil Specialist Skincare Oil works to help minimize scars, stretch marks and uneven skin tone. Bio-Oil is easily absorbed without clogging pores. Available at Shopper’s Drug Mart

Nest Fragrances is a collection of fine, botany-inspired fragrances for the body and the home. Available at Sephora, Nordstrom  and nestfragrances.com

Tealeaves Jet Lag Kit contains two teas: Energy and Relax- one to drink before your flight and one to drink when you land. Both are packaged in a pyramid-shaped tea bag; making it easy to enjoy high-quality whole leaf tea on-the-go. Available at tealeaves.com

Squish Candies. These gourmet gummies are made with high-quality ingredients and come in a curated collection of flavors from cocktail and decadent to fruity and intense. With hundreds of flavors, there’s a candy everyone can enjoy. Find a boutique or order online at squishcandies.com

HBX sticker. HBX is the digital learning arm of the Harvard Business School. HBX offers online certificate programs that focus on real-world problem solving and active learning. A full list of course offerings is just a click away. Visit hbx.hbs.edu

Rimowa Toronto.  In our “Destination Inspiration” feature you will spot Rimowa’s sleek, light-weight Topas carry-on. With your Rimowa pen and luggage sticker, write down your dream vacation spot and tag @rt.rimowatoronto on Instagram. #OnlyWaytoTravel

WeWork Canada mobile sticker. With locations in 56 cities worldwide, WeWork is one of the  largest chain of co-working spaces on the planet. In Toronto, there is a location on Richmond Street West with a second coming to Bloor Street East. These inclusive co-working spaces foster community and creative culture for entrepreneurs. For info and locations visit wework.com

BumbleBizz tote. BumbleBizz is a new mode of bumble app  that allows for professional networking. Make queen bee career moves, expand your network and become the CEO your parents wanted you to marry. Download at bumble.com

Event attendees were also treated to print copies of Curated Life Magazine Issue 4. You can now access the digital version of this issue for free by clicking the link below.

If you are interested in attending one of our events, be sure to follow us on Instagram @curatedlifeca to be the first to see our event announcements. Our signature MASTERCLASS series will resume January 2018.