Beauty Event

Curated Life Spring Launch Celebration

In May 2016 we celebrated the launch of Curated Life magazine at Her Majesty's Pleasure in Toronto, Canada. The event was attended by recording artist, Liz Loughrey, CEO of the[fix], Dr. Liza Egbogah , blogger/image consultant Tara Leydon and members of the Peace Collective.

Last Friday, we celebrated the launch of Curated Life magazine at Her Majesty’s Pleasure with Toronto influencers and our community supporters. The event was attended by recording artist, Liz Loughrey, CEO of the[fix], Dr. Liza Egbogah , blogger/image consultant Tara Leydon and members of the Peace Collective.  The event also marked the upcoming season of MASTERCLASS events which will resume in July. For those who haven’t heard of the venue, Her Majesty’s Pleasure is a beautiful salon/spa and cocktail bar located in the King West Village of Toronto, Canada. 


Just before the long weekend, it was the perfect time to pamper our guests with a complimentary nail polish change. Guests also enjoyed decadent cupcakes from our second-time sponsor, the Bakeshoppe. Like all Curated Life events, the launch provided a networking experience for millennial women entrepreneurs and professionals. Guests in attendance were also able to view the first copies of Curated Life magazine. If you were not able to attend the event and would like to purchase a hard copy, you can do so here. Most of the price covers the cost of printing, but $5 from every copy sold will help fund editorial projects for our second issue.

After the event, each guest was treated to a complimentary gift bag stuffed with these items courtesy of our in-kind sponsors:

Tealeaves Jet Lag Therapy Kit

A carry on essential, the Jet Lag Therapy kit contains two masterblend teas – Energy and Relax. Energy is an invigorating blend of mint, citrus, yerba maté and ginkgo biloba to help keep you focused. And Relax is a floral, caffeine-free blend to help you ease into a peaceful sleep. 

Tealeaves 10 Whole Lead Pyramid Teabag Sampler

This sampler is a collection of Tealeaves’ top 10 masterblend whole leaf teas. Each blend is packaged in a convenient pyramid tea bag for easy enjoyment. The sampler includes flavours like Organic Earl Grey with Lavender, Vanilla Rooibos and Monsoon Chai.  

Toronto Popcorn Company

Established by husband and wife, Joseph and Caramhel Villegas, Toronto Popcorn Company has quickly become a main attraction at Kensington Market. With over 100 flavours of gourmet popcorn, from classic caramel to cupcake, it is a foodie paradise. Toronto Popcorn Company has generously supplied grab bags as a perfect take-home snack. 

Pura Botanicals Overnight Watermelon Mask

Glowing skin is always in season. Try this ultra-hydrating overnight mask made with all-natural ingredients. It contains watermelon extract to brighten and nourish with vitamin C, neroli to increase skin elasticity, all-natural silk peptide and aloe to soothe your skin.  

Pura Botanicals Neroli Eye Ritual

Made with a blend of botanical humectants like rosehip, lavender and aloe vera, this Neroli Eye Ritual is an overnight beauty must-have. The ritual works to hydrates your delicate under eye tissue and to minimize puffiness. And the full-size ritual is packaged in a roller-ball for easy application. 

My Daughter Fragrances – Bloom 23 & Joyful

There is so much to love about this fragrance brand.  Inspired by a mother’s love for her daughter, each perfume is created in France and bottled by the owner’s family in Alberta, Canada. It is a more natural perfume, free of the harmful chemicals found in mainstream fragrances. Bloom 23 is a blend of regal gardenia, jasmine, ylang ylang and vanilla. And Joyfull is a blend of orange flower, lime blossom, rose, jasmine and sandalwood. 

Flashionista Jewelry Tattoo

Flashionistas is a Canadian line of temporary metallic tattoos you can wear as jewelry. Easy to apply and completely waterproof, these jewelry tattoos are the perfect accessory for the summer! You can even order custom designs for yourself or an upcoming event. (psst! they're on sale!! Use promo code "shiptome" for free shipping).

Here are a few more photos from the event taken by Customatic

Our next event will be held in July 2016. Be sure to follow us @curatedlifeca on Instagram/Twitter for updates. See you soon! 

The Body Shop’s 40th Anniversary Media Event (Toronto)

(C) 2016 JuleChu Lifestyle

(C) 2016 JuleChu Lifestyle

Tonight, I attended one of my first industry events since moving back to Toronto. It was a nice way to reintroduce myself to “the scene” while celebrating a milestone with an iconic brand. The Body Shop’s products are something I always remember having in my home (I stock up every time the passionfruit body wash back in season). I even remember my mom telling me stories about her experiences with the Body Shop when she was a teen living in Toronto.

This year the Body Shop is marking their 40th anniversary. In Toronto, this was marked with a media event held at Artscape Wychwood Barns. For those who don’t know, the Body Shop was founded by an OG Girl Boss, Anita Roddick, in 1976. Her vision was to use her business as a force of good – there wasn’t a name for it back then, but that business model is called “social enterprise”. So, it was an honour to end International Women’s Day with the Body Shop.

In addition to celebrating 40 years in business, the Body Shop also had a special announcement to make. The Body Shop is already a pioneer as a sustainable beauty brand. It is one of the first modern beauty brands to use its products to campaign for environmental, health or social causes. With general manager, Marc-Alexandre Risch and Global Director of Campaigns and Corporate Responsibility, Chris Davis, the Body Shop announced its pledge to become the most ethical company in the world. The company plans to reach this goal by utilizing an “enrich, not exploit” strategy that will focus on people, products and the planet. The strategy aims to meet 14 individual goals by the year 2020.

After the special announcements we were introduced to upcoming innovative products that will be released this year. Available in-store now are the limited-edition CHANGE Hemp Hand Protector and British Rose collection.  The packaging for the CHANGE  Hemp Hand Protector was designed by EINE, one of the world’s most reowned street artists. For every one purchased $3 CDN will be donated to protect and enrich the planet, the oceans or people and animals. And the British Rose collection, which is one of my favourite scents, is made of handpicked roses from a farm in Great Britain. From the collection, I think I will be using the Instant Glow Body Essence the most. It’s a light-weight moisturizer that feels like a serum. This launch is perfect because I’ve been experimenting with facial serums by Chanel and Codage; so to have something I can try on the rest of my skin is exciting (beauty nerd, I know). The third product I find most exciting is the Ethiopian Honey Mask that will be released in July. Ethiopian honey has been revered as a healing and even sacred food for centuries. I would love to see what benefits it can have for the skin.

Below are a few photos from the night for you to enjoy. I’d also like to send out a special thank you to the Body Shop for the invitation and the amazing gift bag. I can’t wait to try out these items and share my favourites with you in a future post.


How to get luxury beauty samples in Canada (without buying a subscription box)

(c) 2015 JuleChu Lifestyle

(c) 2015 JuleChu Lifestyle

I love being able to try new beauty products, but I hate having an excess of products that I never use. I’m a paperbag princess. I’ve learnt that my money is better in the bank than on my vanity (shout outs to Gail Vaz-Oxlade). Instead of wasting money on products I would barely use, I look to samples a way to try luxury beauty brands before committing.  For example, I went through two 5 ml samples of Chanel Hydra Beauty Micro Serum before buying the full-sized product. That way I’m more certain that the product is worth the price and that there isn’t a drugstore brand equivalent. By doing so, I’ve actually saved. For example, I’ve been using the same bottle of a luxury-brand facial cleanser for 6 months (expiries at 12 months) and still have plenty left. In the past, I would have spent more money replenishing a drugstore-brand every month. You can have nice things; you just have to be smart about it.

I always have a stash of samples to pass on to friends or to carry a little bit of luxury with me when I’m travelling. But finding luxury beauty samples in Canada can be a challenge. And I find that the subscription beauty boxes we have access to do not have the selection of samples that I would want to try.  So here are my tips for finding the luxury beauty samples you actually want.

  1. Join Sephora Beauty Insider 

    Most of my deluxe-sized samples are from Sephora’s Beauty Insider program. In my humble opinion, it is the best beauty loyalty program on the planet. I’ve obtained samples from brands like Glam Glow, Origins, Fresh, Becca and Bobbi Brown. Plus, a handful of miniature perfumes just by redeeming points. Deluxe product samples are usually 100 points and perfume miniatures are usually 250 points . On top of redeeming points you earn from purchases, you also receive a free birthday gift (this year it’s two NARS mini lip pencils) and you also have access to exclusive offers online and at in-store events. The online offers usually require a minimum purchase amount, so I save items on my wish list and checkout only if the offers are worth it. And all orders come with 3 free samples. Sephora is particularly generous with samples at product launch events. At an Atelier Cologne event, for example, I received a full 85 ml bottle of their Magnolia Sud fragrance along with a monogrammed leather case with my purchase.


  2. Follow Your Favourite Brands on Social Media and Join Their Mailing Lists

    Now that more brands are embracing social media as part of their promotional plans, you can find links to product sample giveaways directly from the brand (but you have to move quickly). L’Occitane Canada is a good example. In the spring, they offered a duo of mini hand creams to Twitter followers who filled out a short online form and tweeted the hashtag #loveloccitane. After doing so, followers could pick up their deluxe samples in-store and receive an offer of % off an item from the line if they decided to make a purchase. I’ve also been able to get free samples from brands like Chanel and Eve Lom simply by being on their mailing list. Retailers like Hudson’s Bay, Holt Renfrew and Shopper’s Drug Mart also send out emails about samples when they are preparing for a new product launch. Being on a brand’s mailing list also gives you access to promo codes for exclusive gifts with purchase. Brands like Bobbi Brown and NARS are very generous, sometimes giving miniature eyeshadow palettes or 3-piece miniature sets.


  3. Visit Brand Websites Often

    Shopping through the beauty brand’s online store can get you access to exclusive samples or gift sets that include “free” miniatures that you can’t find in-stores. Some brands also have travel-sized products available for purchase as an introduction to their products. The Japanese beauty brand, Tatcha offers both. With my first Tatcha purchase, for example, I was given a generous 25 ml sample of their Pure Camellia Cleansing oil for free. Tatcha also sells travel-size options of signature products like the Polished Rice Enzyme Powder ($15US) and Indigo hand cream ($8US). Other luxury beauty brands who offer samples or travel-sizes for sale online are Codage Paris and Atelier Cologne . And according to Instagram May Lindstrom’s eco-beauty brand will also offer travel sizes in the near future.


  4.  Attend Beauty Events

    From what I’ve seen Hudson’s Bay Queen Street flagship puts on the best beauty events in Toronto. In addition to the mocktails and hor d’oeuvre, there are generous gifts with purchases and sometimes even 10% discounts. With this in mind, I usually wait for an event or the holidays to make bigger beauty purchases like perfumes so I can get the most for my money. It also helps to get to know your beauty counter staff well so they can keep you informed of up-coming events. According to my source at the beauty counter, Hudson’s Bay Queen Street’s next beauty event will be held September 17th, 2015. It will be a “Giving Back” event meaning, those who make a donation to the charity of the night will receive 10% off purchases. I haven’t seen any emails or signage to confirm this yet. So it’s best to follow Hudson’s Bay on Twitter for the details directly.

  5. Just Ask.

    At Sephora, you can usually have the staff make you a sample of any product that you want to try before buying. And at L’Occitane, you can usually get a few samples at the cashier with your purchases. Holt Renfrew does offer samples without you having to make a purchase but samples aren’t always available. Right now, Holt Renfrew does not give refunds on beauty purchase so it’s best to ask for a sample to take home before buying anything there just in case. Each season, Holt Renfrew also offers a beauty bag filled with luxury beauty samples for about $45. In addition to the samples you receive a voucher for $10 off your next beauty purchase.   I’ve purchased two so far and the best samples in those bags were from Hermes (miniature Terre d’Hermes cologne and shower gel set), Erno Laszlo (Timeless Serum) and Chantecaille (Jasmine & Lily Healing Mask).

If you'll like to stay updated on sample offers, feel free to follow me on  Twitter or look out for more "A Little Bit in Love" posts here on the blog.

This is not a sponsored post. The thoughts expressed are honest and my own.