The Body Shop’s 40th Anniversary Media Event (Toronto)

(C) 2016 JuleChu Lifestyle

(C) 2016 JuleChu Lifestyle

Tonight, I attended one of my first industry events since moving back to Toronto. It was a nice way to reintroduce myself to “the scene” while celebrating a milestone with an iconic brand. The Body Shop’s products are something I always remember having in my home (I stock up every time the passionfruit body wash back in season). I even remember my mom telling me stories about her experiences with the Body Shop when she was a teen living in Toronto.

This year the Body Shop is marking their 40th anniversary. In Toronto, this was marked with a media event held at Artscape Wychwood Barns. For those who don’t know, the Body Shop was founded by an OG Girl Boss, Anita Roddick, in 1976. Her vision was to use her business as a force of good – there wasn’t a name for it back then, but that business model is called “social enterprise”. So, it was an honour to end International Women’s Day with the Body Shop.

In addition to celebrating 40 years in business, the Body Shop also had a special announcement to make. The Body Shop is already a pioneer as a sustainable beauty brand. It is one of the first modern beauty brands to use its products to campaign for environmental, health or social causes. With general manager, Marc-Alexandre Risch and Global Director of Campaigns and Corporate Responsibility, Chris Davis, the Body Shop announced its pledge to become the most ethical company in the world. The company plans to reach this goal by utilizing an “enrich, not exploit” strategy that will focus on people, products and the planet. The strategy aims to meet 14 individual goals by the year 2020.

After the special announcements we were introduced to upcoming innovative products that will be released this year. Available in-store now are the limited-edition CHANGE Hemp Hand Protector and British Rose collection.  The packaging for the CHANGE  Hemp Hand Protector was designed by EINE, one of the world’s most reowned street artists. For every one purchased $3 CDN will be donated to protect and enrich the planet, the oceans or people and animals. And the British Rose collection, which is one of my favourite scents, is made of handpicked roses from a farm in Great Britain. From the collection, I think I will be using the Instant Glow Body Essence the most. It’s a light-weight moisturizer that feels like a serum. This launch is perfect because I’ve been experimenting with facial serums by Chanel and Codage; so to have something I can try on the rest of my skin is exciting (beauty nerd, I know). The third product I find most exciting is the Ethiopian Honey Mask that will be released in July. Ethiopian honey has been revered as a healing and even sacred food for centuries. I would love to see what benefits it can have for the skin.

Below are a few photos from the night for you to enjoy. I’d also like to send out a special thank you to the Body Shop for the invitation and the amazing gift bag. I can’t wait to try out these items and share my favourites with you in a future post.